perjantai 21. kesäkuuta 2013

JAY Z + SAMSUNG ~ Magna Carta Holy Grail

If there can be two albums of the year - they'll be YEEZUS and Jay-Z' new album, titled Magna Carta Holy Grail. Jay-Z' got Timbaland, Pharrell, Swizzy, Rick Rubin, The-Dream and others working on his album, you already know it'll be on point. 

But the interesting part is the marketing plan. No singles (as of now) and its only two weeks to the release date. Album will be available for free for 1 million Samsung Galaxy users (smh) ahead of official street date (again, smfh). 3-minute ad was debuted at NBA finals halftime, and they basically announced the album officially at the same time (video is above). 

Like Jay-Z is saying, there is some new rules to this game being set. Yeezus started it and Jigga finishes. Then lets us have the Watch The Throne 2, thanks.

If you - for some really strange reason - happen to own a Samsung Galaxy make sure you download Magna Carta app June 24th.

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