sunnuntai 9. maaliskuuta 2014

Documentary: The Tanning Of America (Full Series)



The Tanning Of America is a four part documentary of hiphop culture, based on the book The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by former Interscope Records president and internationally acclaimed marketing maven Steve Stoute. Including interviews from Jimmy Iovine, Dr. Dre, P. Diddy, Mariah Carey and many many more. 

Interesting watch. Peep the whole series below.


Episode 1: 1970-1986

  1. 1970 - 1986: From Blaxploitation films through groundbreaking television like All in the Family and The Jeffersons; racial strife in New York city and the birth of hip hop; the rise of Def Jam and Run DMC breaking thru on MTV; the 80's success of Eddie Murphy and the Cosby Show; Run DMC collaborate with Aerosmith; Run DMC signs a sponsorship deal with Adidas.




Episode 2: 1987-1992

  1. 1987 - 1992: From the dawn of political and gangsta rap through the dawn of hip hop movies to the election of Bill Clinton; Arsenio Hall; the Fresh Prince; In Living Color; hip hop's influence on fashion and Madison Ave; the Beastie Boys; the Source; Yo! MTV Raps; Hammer and Vanilla Ice; the LA riots and racial strife in America.




Episode 3: 1993-1999

  1. 1993 - 1999: The rise of Snoop and Dr. Dre, hip hop hits the suburbs; Tommy Hilfiger turns hip hop fashion into millions; Biggie and Puffy, Jay and Nas, Ghetto Fabulous and Bling; the influence of music videos; Vibe magazine; the rise of FUBU and Jacob the Jeweler; Will Smith saving the world in Independence Day; Mariah Carey teams with OBD to create "hip pop" and Time Magazine proclaiming America as a "hip hop nation."





Episode 4: 2000- present

  1. 2000 - present: From Eminem to hip hop empires; Sean John and Rocawear; Vitamin Water and Beats by Dre; hip hop slang pervades the culture; Ice Cube, Ice T and Queen Latifah become loveable TV and film stars; the dawn of a new political movement in hip hop; Vote or Die; Hurricane Katrina and the election of the first African American president.





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